It started at Shea Stadium in the summer of 1966. Jeffrey Mayer (b. 1948, New York City) watched The Beatles perform and understood, in that moment, what his life's work would be. He picked up a camera the way others pick up an instrument — with the conviction that what he was witnessing mattered and that someone had to document it properly. By 1967, he was shooting The Who and Pink Floyd for New York music magazines, developing film in his mother's kitchen sink. By 1972, he had moved the operation to Los Angeles. What followed was one of the most comprehensive visual archives in the history of popular music — fifty-plus years of access that most photographers never came close to: Led Zeppelin, Jimi Hendrix, Bob Dylan, The Rolling Stones, Queen, Nirvana, Johnny Cash, Michael Jackson, The Grateful Dead, and dozens more. His photographs appear in Led Zeppelin By Led Zeppelin (the official 2018 Reel Art Press monograph), on the Led Zeppelin: How The West Was Won box set, on the Pat Benatar Get Nervous album cover, and in the Grateful Dead archive book Eyes of the World. The archive remained largely unknown outside music industry circles until FATHOM began releasing it as a signed, limited edition print collection — bringing work that had lived in contact sheets and magazine tear sheets into collector-grade exhibition prints for the first time. Every image here is printed in our Santa Monica studio to museum archival standards, signed and numbered by Jeffrey Mayer from a strictly limited edition.